About Majed Askar
Step into the world of Majed Askar, where passion meets precision. With over 32 years of experience and a master’s degree in hairdressing from Germany, Majed has redefined professional haircare in the Arab world. Through his brand, Naturelle Cosméticos, he brings high-performance hair treatments trusted by salons and stylists across the globe.
Products IALM
IALM products are trusted by over 2,000 professional salons Around Morocco
Our protein, shampoo, and mask have been used in more than 50,000 successful haircare sessions
IALM has reached stylists and beauty All Around Morocco
+500 Certified Stylists Trained
Why Choose Us
4 Reasons to Choose IALM Professional Hair Products
IALM offers a curated range of professional haircare essentials — including high-performance proteins, shampoos, masks, and salon-grade accessories. Each product is developed with the needs of hairstylists in mind: to repair, smooth, and nourish hair while delivering long-lasting, salon-quality results. Trusted by elite hairdressers across the Arab world, IALM is your partner in achieving healthy, beautiful hair — one client at a time.
Experienced Specialists
All IALM products are formulated for professional use — delivering visible results trusted by top hairdressers across the Arab world.
Tested by Experts, Approved by Leaders
IALM products are developed and tested by master stylists and certified trainers — ensuring top performance in every bottle.
Safe & Nourishing Ingredients
Each formula is enriched with natural extracts, proteins, and essential oils to protect, strengthen, and repair hair — without harsh chemicals.
Arab Craftsmanship, Global Standards
Created by the Arab Union of Elite Hairdressers, IALM products blend local heritage with international quality standards — made for salons that aim higher.
Testimonials from Hair Professionals
Since I started using IALM protein and shampoo, my clients noticed the difference from the first session. The hair becomes instantly smoother, shinier, and easy to manage. It’s now my go-to product line.”
Ibtissam
El jadida
Boutayna
Tangier
“What I love about IALM is the quality and consistency. The protein treatment works wonders, especially on damaged hair. Plus, the packaging is elegant and looks great in my salon.”
“IALM’s hair mask is a game-changer. It deeply nourishes the hair without making it heavy or greasy. I use it with the protein for premium results my clients adore.”
Boukili
Meknes
Lamiae
Casablanca
“I’ve tried many brands in my training sessions, but IALM stands out. The performance is top-tier, and the brand represents the future of Arab excellence in haircare.”
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